Coming soon on the App Store

Know what the seat is really worth.

A private career app for senior executives, from Director to the board seat. Your pipeline, your offers and your current role in one place.

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iPhone · iPad · Apple Watch · Mac preview coming

Private by designYour data stays in your own iCloud.
Built for senior executivesFew roles, long timelines, high stakes.
No ads, no trackingNo analytics or third party trackers.

How it works

1
Know what you want
Set My current role and your target roles.
2
See your real options
Pipeline, offers and risk gaps.
3
Test an offer against today
Model it next to where you are now.
4
Track and keep moving
Next steps and check-ins.

Every rung of the climb

From Director to the board seat, the move gets harder to judge and costs more to get wrong. At every rung you set My current role and the role or roles you are aiming for.

My current roleTarget rolesExample

Board seat features are optional. Use them when the board is part of your path, ignore them when it is not.

The app is the gym. You bring the trainer.

The gym

Structure and equipment: your pipeline, offers, check-ins and role tracker, kept in one private place.

The trainer

Your own AI assistant or a human advisor. Export a ready-made prompt, paste the reply back.

You

You do the reps and make the call. Nothing inside the app decides for you.

Why we built this

The My current role screen on iPhone with a fictional end goal, next role and must haves

The What brings you here screen on iPhone with three choices

Start where you are

Weighing a move, in an active search, or just managing opportunities. Set My current role first, then your target roles.

Change it any time in Settings.

Everything in one calm place

The Today screen on iPhone showing items that need attention and upcoming calls for a fictional executive

Start with today

What needs attention, and the calls ahead.

The Pipeline screen on iPhone with status filters and a list of fictional opportunities

Steer the pipeline

Pursuits, active and closed.

The Equity model screen on iPhone showing equity value at exit with sliders for exit multiple and hold length

Model the equity

Move the exit multiple and hold length.

The hurdle tiers of the Equity model on iPhone, with cash and equity shown together

Read every hurdle Premium

See what vests next.

The In my role screen on iPhone in Day appearance with time in role and what is expected of me

Track your current role

Time in role, 30, 60, 90 day and yearly expectations.

The Compensation screen on iPhone listing three fictional opportunities with base, bonus, equity and sign-on figures

Compare side by side Premium

Offers next to your current role.

Night view

A full dark look for the evening. Day, Night or follow your system.

The Today screen on Apple Watch showing a fictional next call

Apple Watch companion Premium

Your next call, on your wrist.

All features · All screenshots

Why Principal Seat

A career move runs on spreadsheets, notes and email that never connect. This is one private place instead.

One place

Pipeline, people and calls together.

Tested against today

Weigh an offer next to your current role.

Follows the move

Role tracker and check-ins at 30, 60, 90 days and beyond.

Private

Your data stays in your own iCloud.

Read why · Why not a spreadsheet or Notion?

For candidates

A short film: know what the offer is really worth.

Free and Premium

Free

5 live opportunities

plus one file import. iCloud sync included.

Premium

$14.99 a month

or $99 a year. Free for 7 days to try.

Compare plans

Take your seat.